diff --git a/initializers/custom_links.yml b/initializers/custom_links.yml
new file mode 100644
index 0000000..f1b275c
--- /dev/null
+++ b/initializers/custom_links.yml
@@ -0,0 +1,21 @@
+## Possible Choices:
+##   new_window:
+##   - True
+##   - False
+##   content_type:
+##   - device
+##   - site
+##   - any-other-content-type
+##
+## Examples:
+
+# - name: link_to_repo
+#   text: 'Link to Netbox Docker'
+#   url: 'https://github.com/netbox-community/netbox-docker'
+#   new_window: False
+#   content_type: device
+# - name: link_to_localhost
+#   text: 'Link to localhost'
+#   url: 'http://localhost'
+#   new_window: True
+#   content_type: device
diff --git a/initializers/webhooks.yml b/initializers/webhooks.yml
new file mode 100644
index 0000000..deb1b39
--- /dev/null
+++ b/initializers/webhooks.yml
@@ -0,0 +1,27 @@
+## Possible Choices:
+##   object_types:
+##   - device
+##   - site
+##   - any-other-content-type
+##   types:
+##   - type_create
+##   - type_update
+##   - type_delete
+## Examples:
+
+# - name: device_creation
+#   payload_url: 'http://localhost:8080'
+#   object_types:
+#     - device
+#     - cable
+#   type_create: True
+# - name: device_update
+#   payload_url: 'http://localhost:8080'
+#   object_types:
+#     - device
+#   type_update: True
+# - name: device_delete
+#   payload_url: 'http://localhost:8080'
+#   object_types:
+#     - device
+#   type_delete: True
diff --git a/startup_scripts/280_custom_links.py b/startup_scripts/280_custom_links.py
new file mode 100644
index 0000000..b2a7df5
--- /dev/null
+++ b/startup_scripts/280_custom_links.py
@@ -0,0 +1,29 @@
+from django.contrib.contenttypes.models import ContentType
+from extras.models import CustomLink
+from startup_script_utils import load_yaml
+import sys
+
+
+custom_links = load_yaml('/opt/netbox/initializers/custom_links.yml')
+
+if custom_links is None:
+  sys.exit()
+
+
+def get_content_type_id(content_type):
+  try:
+    return ContentType.objects.get(model=content_type).id
+  except ContentType.DoesNotExist:
+    pass
+
+
+for link in custom_links:
+  content_type = link.pop('content_type')
+  link['content_type_id'] = get_content_type_id(content_type)
+  if link['content_type_id'] is None:
+    print("⚠️ Unable to create Custom Link '{0}': The content_type '{1}' is unknown".format(link.name, content_type))
+    continue
+
+  custom_link, created = CustomLink.objects.get_or_create(**link)
+  if created:
+    print("🔗 Created Custom Link '{0}'".format(custom_link.name))
diff --git a/startup_scripts/290_webhooks.py b/startup_scripts/290_webhooks.py
new file mode 100644
index 0000000..ea8352e
--- /dev/null
+++ b/startup_scripts/290_webhooks.py
@@ -0,0 +1,34 @@
+from django.contrib.contenttypes.models import ContentType
+from extras.models import Webhook
+from startup_script_utils import load_yaml
+import sys
+
+
+webhooks = load_yaml('/opt/netbox/initializers/webhooks.yml')
+
+if webhooks is None:
+  sys.exit()
+
+
+def get_content_type_id(hook_name, content_type):
+  try:
+    return ContentType.objects.get(model=content_type).id
+  except ContentType.DoesNotExist as ex:
+    print("⚠️ Webhook '{0}': The object_type '{1}' is unknown.".format(hook_name, content_type))
+    raise ex
+
+
+for hook in webhooks:
+  obj_types = hook.pop('object_types')
+
+  try:
+    obj_type_ids = [get_content_type_id(hook['name'], obj) for obj in obj_types]
+  except ContentType.DoesNotExist:
+    continue
+
+  webhook, created = Webhook.objects.get_or_create(**hook)
+  if created:
+    webhook.content_types.set(obj_type_ids)
+    webhook.save()
+
+    print("🪝 Created Webhook {0}".format(webhook.name))